About.

Genuine Organization (aka GO) is a strategic services consultancy and creative project studio that makes the world a little more genuine. Our experiences are the seeds from which we cultivate inspiring direction, intriguing projects, and unforgettable experiences.

GENUINE
JACK

The founder and operator of Genuine Organization. What started as an AIM screenname in 2004 has grown into a personal brand, with decades of personal and professional experiences to help direct GO and its ventures.

SOLOPRENEURSHIP

Solopreneurship is my entrepreneurial path, where I independently manage and drive the Genuine Organization as a solo operator.

It's a one-person show where I handle every aspect of the business, from concept to execution, allowing for a unique and personalized approach to our mission.

On the GO blog, I'll share my solopreneurship journey with insights, experiences, and lessons learned, providing a behind-the-scenes look at running a business solo.

What the FAQ!?

  • The Ideas Inside is a strategic advising and development services company based on 15 years of leading-edge experience.

    Genuine Adventures helps you explore the food, culture, people, and landscapes that make up a great adventure.

    ChatGA4 is a FREE CustomGPT that lets you chat directly with the Google Analytics 4 docs to help smooth your UA to GA4 transition.

    Genuine Guides develops battle-tested resources and tools to help you do your best anywhere. Templates, Guides, Playbooks, Oh My!

  • Genuine Dead is a Grateful Dead experiment developing Dead-centric projects and creating very heady products.

    No Jerks Club aims to improve the world by selling cause-based products, facilitating community funding for public goods, and philanthropic efforts.

    Genuine Moments is a project that specializes in creating products for all the important moments in life, big or small.

    Jazz Fish is an experiment in free live-streaming jazz and lifestyle brand-building with the legendary Jazz Fish.

  • Shoot us a note on the Contact Page, and we’ll be in touch!